No matter the stage of business, there are inevitably decisions to be made with finite resources. How you evaluate one strategic opportunity over another can help determine where to spend that time - to hopefully spend it wisely. Tracking opportunities requires focus on the right ones, an approach to evaluation of one opp against another, and how the business accesses and shares this information to build alignment. Your team likely has a CRM to work funnel opportunities, but tracking of the strategic opportunities is much less standardized. This post explores a framework to both simplify and standardize the tracking of those opportunities.
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